The upshot: If you want to get to the high points, you’re going to have to push through the low points. Most people don’t push through the low points, so the playing field will be nice and clear when you get to the good times.

I recommend Seth Godin all the time. I love his writing style, which basically comes from a place of, “If you can’t say it simply, you probably don’t understand it well enough.”

But don’t expect Seth Godin to answer questions he raises. I’ve been reading his blog for years, and he raises a lot of questions, but rarely answers them. In this book he’s no different. When I read this book I was wondering, “How do we know if there’s going to be a high point after a low point?” and I know the answer is, “You don’t,” but I wanted Seth Godin to show me how to know. He doesn’t, and I know he can’t, because he’s not God, but I still wanted him to.

About Matt Krause

Matt began his professional life as an import buyer, and since 2006 has been teaching companies how to connect with their investors and clients better. His clients work for companies like Allianz, 3M, P&G, Citibank, and Reckitt Benckiser. He also walked across Turkey and wrote a book about it.