If a presentation is part of your sales funnel, a conversational style will often double your conversion rate for that stage of the funnel. Here’s how to do it…
Equip your people to break through the barriers of resistance, to influence client decisions more effectively, and to use tested and proven techniques of visual design, communications framing, and neuromarketing.
We help your people focus on your client and transform confusing, cluttered messages into clearer, more impressive, and easier to understand sales tools.
You depend on your people to grow your business. Send them out into the field with the right tools for the job.
Markets are most unkind to things they don’t understand. We help you clear up those misunderstandings and represent your company and its ecosystem more clearly.
There’s almost almost always something about your company, or the market in which it exists, that you wish your investors understood more clearly.
Expanding your markets. Representing your company on panels. Getting board approval for a major initiative. These all require the right presence, the right wordings and turns of phrase.
We edit/improve your speeches, practice your speaking skills, and design a whitepaper you can use in followup inquiries. But if you just want to talk astrophysics or House of Cards, we can do that too.
You’ve invested a lot in yourself, and made sacrifices for years, to get where you are. Don’t stop now.
A common issue we see is people speaking too fast, trying to cram too much content into too little time.
Even the most complicated message can usually be distilled into a few words. It just takes a lot of work. A LOT.
One of the most common questions we hear when people go onto the stage is, “What do I do with my hands?”
One of the best arguments for how people make decisions on emotion, even when (perhaps especially when) they are making decisions about money, is…
If you’re asking how can I speak better English, you might be asking the wrong question.
Michael Bierut describes not only the method we use, but why we use it, so well I read it and thought, “Yeah, that’s me!”…
The fastest way to Death By PowerPoint is to think you are anything more than a midwife to the audience’s dreams.
I love this article, especially the third tip…
At about minute 34:30 in this speech, Kevin Spacey makes a very good point…
American author Kurt Vonnegut outlines some basic, but very classic, story structures…
Sometimes public speaking doesn’t go so well…
Stop looking at your computer screen!
Don Draper shows us how to do a presentation right. Here, notice three things in particular…
Used a certain media in a previous Keynote presentation but you no longer can locate it on your computer? You can reach out to that file in 5 easy steps.
Check out this short list to learn more about the simplest explanations of the components of a story.
A lot of people think presentations are about informing, but here’s the problem with that view…
Listen to Jesse and Matt talk particularly about the importance of audience members making their commitments physical and public, and how we can do that in a presentation.
Matt and Jesse discuss a chapter from Robert Cialdini’s book Influence: The Psychology of Persuasion, specifically the human desire to seem logical and consistent, and how we can use this natural human desire to persuade our audiences…
Listen to this talk to find out about how “When our audience can see that we have flaws, it really helps them identify with us.”
Jesse tells us what “progressive complications” are, where they come from, and how to use them in our presentations.
Often, our clients feel like if they talk about conflict or problems in their presentations, their audiences won’t respect them. It feels kind of risky. We asked Jesse about this. If a speaker takes the risk, what is the speaker going to get in return?
Jesse demonstrates how to tell a story about a corporate restructuring.
One of our clients asked us how to tell stories in a business context. Jesse gives a great answer about that…
Jesse describes a more interesting way to structure your information, one that will keep your audience’s attention better.
There are a lot of reasons to watch videos of yourself practicing. Watching videos of yourself helps you improve your body language, content, your opening and closing. But mainly, watching videos of yourself helps you get out of your head.
It’s a good question: Should I do my training in Turkish or in English?
The best way to answer that question is probably to ask yourself, “What do I ultimately want to be able to do?”
Brevity is vital. But one thing that often gets lost is that brevity is not enough.
Here’s one thing I recommend: Listen to the same thing, over and over. You want to listen to a 20-minute speech? That’s great. Pick three minutes of it, and listen to that same 3 minutes 5 times. Each time, write down one new thing you heard.
Go slow and speak less. Yes, I know it’s counterintuitive. I can barely believe it myself, even though I see it happen almost every day.
Ever wondered what to do with your hands when you are delivering a speech while sitting down?
Watch this short video for some tips.
Here’s another neat tip for seeing your speech from another perspective: Put it into a tag cloud.
If your natural sense of humor wants to come through, let it. Especially if the joke applies to you or to your immediate surroundings, and especially if you are making fun of yourself, like Guy Kawasaki is here.
There are many ways to start a speech. One of them is outlining what you’re going to talk about. Watch how Guy Kawasaki does it in the first 90 seconds of his speech…
Guy Kawasaki speaks at TEDxBerkeley, about the 10 points of innovation… Notes: Local references: In this speech, he makes a lot of references to local universities [Stanford, Cal (local nickname for University of California Berkeley), USC (University of Southern California)]. In fact, his very first sentence is about graduating from Stanford (a university near San
Before they realize there is huge power in deep preparation, some of our clients at first resist the idea of practicing a lot. They think practicing a lot is going to kill the spontaneity in their speech.
As a speaker, there are a couple numbers you should know. One is your average WPM — how many words do you speak per minute (the average human speaks about 120-130 words per minute). Another number you should be aware of is what grade level do you typically speak or write at? Can a university
Sometimes you’re speaking about a hotly-debated topic, something that not everyone in the room agrees with you about. Here’s a tip for those situations: Before you talk about the hot issue, get the audience to agree with you on something else. Two professors, one from Toronto and one from Hong Kong, did a study. They
Here’s a tip for those times when you’re speaking to a potentially hostile audience, or coming dangerously close to a hot, explosive topic: In your opening sentences, remind the audience you share common ground with them, but also acknowledge the debate. It’s important to do both. Remind the audience of your common ground, so they
Yes, you compete with your slides for the audience’s attention. When the audience is looking at your slides, they aren’t listening to you. So we preach, over and over, keep your slides simple, keep your slides simple. But in real life, you don’t always control the design, or even the timing, of your slides. Sometimes
Below are four videos, and a transcript, of an interview with a famous radio presenter in the US, Ira Glass. He speaks about storytelling, the importance of being yourself, and the difficulty of the early days, when you know what “good” is, but you’re not there yet: The videos: The transcript: Video one: One of
Here’s a body language tip: It’s called the Sullivan Nod. When you are talking to an audience, and you are listing three or four or five options, smile and nod when you’re describing the one you want them to choose. Chances are pretty good that they’ll choose it. The “Sullivan” of the Sullivan Nod is
Getting up in front of people and speaking may not always be as easy as strolling in a park on a warm Sunday afternoon. Sometimes, it may feel more like a bigger challenge you find yourself immersed in. Our experience with our clients show that, people are usually afraid of making one, two or all
When you deliver a presentation, your audience members will be able to process only one source of information at any given moment. That is, they will either listen to your speech or read your slides, but they will not be able to do both at the same time. Here is a short paragraph on attention,
When delivering a presentation, it is a good idea to keep the audience’s focus and attention on ourselves. In fact, keeping the attention on ourselves it is one of the main pillars of a successful speech or presentation. So much so, that at certain times you may not want to share your audience’s attention even
When you connect your computer to the projector before starting a presentation, what does your audience see first? Do they see a neat and tidy computer desktop with a regular wallpaper? Do they see a cluttered desktop with a lot of icons on top of your two year old niece’s selife? It is commonly accepted
In this speech Jesse Jackson, campaigning for US President in 1984, speaks at a church. There are two things I would like to point out in this speech, and they both have to do with point #3 in overcoming the Curse of Knowledge (make it concrete — use simple words and clear imagery): 1. At