Before all the other important stuff you might want to know about presenting, the single most important step is a brutal one.
Most of the time videos work, but sometimes they don’t, and that’s embarrassing. Here’s a tip for avoiding the embarrassment.
Every CEO has a different investor conference call style. None of them are right or wrong, but it’s important to stick to the style and anticipate what kinds of questions it will raise.
It’s good advice, but it doesn’t tell anyone what to do.
Our clients often think that when audience members are high up in the industry or in the company, they already know everything. This is completely wrong.
The best presentations use the skills you already have.
Another question that often comes up in investor conference calls will be, especially in emerging markets, “How are political or regulatory changes affecting the business environment?” The way your company chooses to answer this question is a stylistic difference. There is rarely a right or wrong.
Remember, you compete with your slides, and if your slide is a “happy workers slide,” you are almost guaranteed to lose.
Wherever you look, your audience is probably going to look there too. This is a human trait. You’re not going to get around it.