The acid test of a good financial speech:

When you read the speech to someone who is not in the target audience, and ideally who barely even understands the subject, can you hold their interest to the end, without losing the interest of your target audience?

If you can hold the interest of the target audience AND the newbies, you know you’ve written a good speech.

About Matt Krause

Matt began his professional life managing inventory levels for wholesale import companies and forecasting labor costs for national retail chains. Since 2006, he has been teaching professionals how to present themselves and their companies better. His clients work for companies like Citibank, Allianz, 3M, P&G, and Deloitte. He also walked across Turkey and wrote a book about it.